Video On Demand
The dominance of mobile internet usage and digital content distribution have provided the perfect
conditions for video on demand (VOD) services to really take off in South Africa, allowing users to
consume content based on their own personal needs and lifestyle.
Exactmobile can arrange for video content from content owners and providers to be sold on Mobile Network
Below are the three primary VOD content categories we work with:
Mobile tailored, 30 seconds to three minutes, easy to consume chunks of content. Laying to the strength
of mobile, these are light on data, quick fixes for the short-attention-span generation. The kind of
clips that can go viral or which you whip out at a party to show your friends and to have a laugh.
Feature content that updates regularly, typically available as a series or new instalments. Slightly
longer in form, this is meaty content that drives the consumer to return regularly to receive updates.
Perhaps its learning courses or an ongoing story or exposé. It's purposed in such a way that subscribers
want to come back to see how the story progresses.
Curated channels that feature a selection of content covering a specific genre. Could be underpinned by
additional content as well (EG: Images and text). In short, it's a portal that allows a subscriber with
an interest in a specific field to find all the content they could want to consume, featured in one
place. Categories could be Current Affairs, Sport, Wildlife, E-sports etc.